08 January 2014
The President of the Region of Tuscany, Enrico Rossi, met with the producers of the Consorzio del Vino Nobile in Montepulciano on 8 January. "The Consorzio producers are a great benefit to the area, and your proposals merit serious attention, because you represent a productive force of great importance, employing thousands and guaranteeing job security, and I am determined to do what I can to support your initiatives." Among the issues the producers wanted the President to take into consideration were the excessive bureaucratic obligations producers face, the necessity of renewing street signs, and the financing of the Integrated Supply Chain Plan (the five-million euro P.I.F. plan that was presented to the Region by the Consorzio).
However, the most pressing issue was clearly that of the "unfair competition" represented by Montepulciano d'Abruzzo, whose appellation creates confusion for consumers and risks damaging the producers of the Nobile and the Rosso. Enrico Rossi declared himself willing to carry out the necessary assessments regarding all the issues raised, and proposed a meeting in May to go over possible solutions.
President Rossi declared that the idea of bringing young people into agriculture was of the utmost importance: he said he was convinced that it was vital to promote a new generation of young farmers. The Region has secured 30 million euros of European funding to support this commitment, together with another 30 million from the Region's own budget. On this particular aspect he invited local administrators and the Consorzio to prepare specific projects to propose to the Region. There are a total of around 100 million euros potentially available for training and apprenticeships. At the end of the cordial meeting the producers presented president Rossi with a magnum bottle of Nobile di Montepulciano.