Officially opened in 2016, to mark the celebrations of this DOC appellation’s 50th anniversary, the current headquarters of the Vino Nobile di Montepulciano Consortium are housed on the premises of the Ancient Fortress of Montepulciano. In the heart of the city, the Fortress stands at the highest point of the Renaissance village which encapsulates a thousand-year old history. After some years of inactivity, together with its associated producers, the Vino Nobile di Montepulciano Consortium implemented one of the most ambitious projects evidencing the commitment of the wine business to support its terroir: the restoration of the Fortress. On the ground floor of the west wing of the Fortress, the Consortium offices are occupied by the general management, the marketing department and a reception at the service of producers, thanks to the presence of two multi-purpose halls, comprising the ancient room known as the “Fireplace Hall”, where the Consortium meetings are held periodically.
The restoration project of the Montepulciano Fortress (which also includes the Consortium’s Enoliteca – link to Enoliteca page) first got off the ground in 2007 as a joint venture between the Consortium Vino Nobile and the Municipality. The work consisted in completing the ground floor and renovating the first floor, which now hosts an external branch of the University of Kennesaw (Atlanta, USA). The Fortress Restoration project entailed an overall investment of 3 million Euros, financed by Regional Funds, CIPE Resources and GAL LEADER contributions.