15 February 2014
The Anteprima, or Preview, has been an umissable event for wine producers over the last twenty years, as well as a time of celebration for the whole of Montepulciano, its residents, wine tourists, aficionados, and fine local produce connoisseurs. The Strada del Vino Nobile has organised some complementary activities to take place alongside the Preview, in collaboration with the Montepulciano tourist sector. The Rosso di Montepulciano D.O.C. Happy Hour offers aperitifs with extra virgin olive oil bruschetta toasted bread at a special price at five wine bars around the city: the Enoteca Consorzio Vino Nobile; Lucean Le Stelle; La Bottega del Nobile; the Caffè Poliziano; and the Caffè Stella. The shops in the old town centre participating in the Beautiful Window Displays Competition will still be decorated during the Preview.
Shopkeepers set up themed displays in their windows, and photographs of the ten most beautiful displays will be exhibited at the Fortezza, to be voted on by the public participating in the Preview on Sunday 16 February. The first prize is a weekend in Verona during the Vinitaly event. The photographs of the finalists' displays will also be published on the Strada del Vino Nobile website. Furthermore, the Strada del Vino partner accommodation providers will be offering special "Preview Weekend" packages that, among other advantages, include free entrance to the event: the best packages will be published on the site shortly.
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