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Consorzio del Vino Nobile di Montepulciano

Events & News

Il Nobile: un motivo per amare l'Italia

“Visitors can sit and enjoy a glass of the city's celebrated wine, the Nobile”. The Huffington Post, one of the most widely read information sources on the internet, recently published 14 reasons to love Italy, and Montepulciano and its Vino Nobile were on the list. The article on the American website covers various Italian attractions, recommending beautiful locations and exquisite food and drink. The writers extoll the warmth of the Sicilians, the architecture of Puglia, Umbrian food, the romantic charm of the historic Tuscan cities, and singles out Montepulciano precisely because of its "delectable" wines.

The article was published during the Anteprima event, when the city previews the new Nobile harvest. The "Belle Vetrine" competition winners were announced, awarding the shops with the best window displays inspired by the Vino Nobile. The competition is run by the Consorzio in collaboration with the Strada del Vino Nobile association and other tourism and commercial partners. More than five hundred of the participants at the first day of the Anteprima voted for their favourite display, and Mary's Lingerie took first prize, followed by Bar il Tocco and Bar Piazza delle Erbe in third place.

The Anteprima has also established itself as an occasion to celebrate local art. This year the event saw the presentation of a work by the artist Maestro Mario Ceroli, donated to the municipal authorities by Angela and Silvia Vincenti. The work has been installed at the entrance to the Maria Russo room, named in honour of the respected late head teacher of the Montepulciano Liceo high school, and Angela and Silvia's mother. The school was originally housed in the Fortezza itself. The wooden sculpture was part of the "Amore Mio" exhibition, which was held in Montepulciano in 1970. The exhibition, highlighting contemporary art, took the city by storm, and would go on to cause shock waves throughout the world of contemporary art that can still be felt today.