28 May 2015
Twelve Vino Nobile di Montepulciano-producing wineries are taking it in turns to represent the Vino Nobile at the Universal Expo2015 wine pavilion over the six months of the event. The Consorzio of producers is making the most of this opportunity to present the Vino Nobile to the world. Since 1 May the participating wineries have been offering tastings in the "VINO - A Taste of Italy" Pavilion, an offer that has been eagerly taken up by many of the thousands of people who have already visited the stand to sample one of Italy's most celebrated products, a wine that is proving as popular abroad as it is at home.
The participating producers - Carpineto, Poliziano, Le Bertille, La Bandita and Lunadoro, Fanetti (Tenuta Sant'Agnese), Tenuta Valdipiatta, Casa Vinicola Triacca, Il Molinaccio di Montepulciano, Bindella, Dei, Villa Sant'Anna, and Vecchia Cantina di Montepulciano - are presenting their wines in the futuristic pavilion constructed in collaboration with the Ministry of Agriculture and the Veronafiere-Vinitaly organisation, following the recommendations of the specially appointed Scientific Committee. The resulting pavilion was designed by the Italian architect Italo Rota, and narrates the history of wine in Italy, beginning with the ancient Oenotrian peoples, and exploring the deeply rooted culture behind this outstanding product of Italian agriculture. In keeping with the "Feed the Planet, Energy for Life" theme of EXPO2015, the Wine Pavilion showcases the uniqueness, and the continuing unparalleled biodiversity, of Italian wine, from the vineyards to the denominations, extolling the hard work and commitment of the entire sector. The VINO - A Taste of Italy pavilion, with its 1,400 labels displayed in the Enoteca Wine Emporium of the Future, celebrates Italy's unique heritage: 594 grape varieties, 544 of which are indigenous.
Inside the pavilion, in the area dedicated to Tuscany where visitors can taste the Montepulciano wines, the Consorzio del Vino Nobile will be promoting the territory for the duration of the Expo with a six-minute film featuring evocative scenes linking the Vino Nobile and its production to the local landscape, and to Montepulciano's outstanding artistic and cultural heritage. Images of the DOCG designated Tuscan vineyards alternate with the architectural beauty of the old town centre, the grape harvest with the traditional Bravìo delle Botti wine barrel race, working in the wine cellar with performances from the Cantiere Internazionale d’Arte, all leading up to the grand finale: a couple tasting the Nobile at sunset, looking out over the breath-taking landscape of the hills around the town of Montepulciano.
It is worth noting that, when the Cascina Triulza Civil Society Pavilion presented a selection of outstanding products representing the best of the municipalities of the Valdichiana Senese (from 25 May to 1 June), the Vino Nobile was among them.