The Consorzio del Vino Nobile di Montepulciano was founded in 1965 with the aim of protecting and promoting the image of Vino Nobile di Montepulciano (and later, Rosso di Montepulciano and Vin Santo) in Italy and the rest of the world. There are currently c.a. 270 members of the consortium (of which 78 bottlers) representing almost the totality of the vineyards. The Consorzio also carries out the role of managing the appellation, of monitoring the wines on the market, of legal guardianship of the brand in Italy and around the world, of promoting and improving the whole appellation.
THE CONSORZIO’S ACTIVITIES AND PURPOSES
To promote and protect the appellation in Italy and abroad
Protection, surveillance and promotion of the entire appellation. These are the functions carried out by the Consortium, in compliance with the directions of the Ministry of Agricultural, Food and Forestry policies, with regard to all producers of Vino Nobile DOCG. Protection and surveillance activities are extended to the trademark and are constantly pursued worldwide through market studies and product sales analyses. In this respect, down through the years, the Consortium has played a vital role in registering the trademark in over 50 nations worldwide to protect it from product counterfeiting and thereby safeguarding the interests of end-consumers and local producers. Brand promotion is another important task entrusted to the Consortium. Promotional activities take place both in Italy, in the form of many different events and participation at trade fairs, and in the rest of the world in the way of proper “missions” which, in recent years, have put the spotlight on the producers of Vino Nobile di Montepulciano with resonance in different continents from east to west of the planet.
THE CONSORZIO’S ENOLITECA
On 12 July 1966, three years after the promulgation of the law on Denominations of Origin, the Decree of the President of the Republic was issued which recognized the Controlled Denomination of Origin (DOC) “Vino Nobile di Montepulciano”, regulating its production. July 1980 the Nobile became the first wine in Italy to be able to boast the bands of the Controlled and Guaranteed Designation of Origin (DOCG), which classified it among the most prestigious wines in our country and in the world.