With such a glorious and important past, the territory of Montepulciano holds its history and its Vino Nobile close. These elements essentially guarantee a mark of quality and authenticity to everything sourced in such a “noble land” both now and in the future.
Tito Livio in his writings mentioned how the Gauls arrived in Italy attracted by the wines produced here. An Etruscan fellow who came from either Chiusi, Arunte or Arrunte allowed them to taste local wines in order to then convince them to cross the Alps and commit a revenge crime against his Locumone (over a silly matter concerning jealousy)
The cleric Arnipert offered the church of San Silvestro or San Salvatore at Lanciniano on Mt Amiata a plot of land cultivated with vineyards in the estate of the castle of Policiano.
A document dating back to this year contains within it the clauses pertaining to the commerce and export of Montepulciano wine.
Sante Lancerio, cellarman to Pope Paolo III Farnese, defined Montepulciano as “as perfect in winter as in summer, fragrant, rounded, never sour or lacking in colour, truly a wine fit for a Lord”. The label of the time indicated it was a ‘Selected red wine from Montespertoli’.
Francesco Redi the 17th century poet, doctor and naturalist attested to the nobility of the wine, singing its praises in the 1685 poem Bacco in Toscana (Bacchus in Tuscany). Referring to wine from the Montepulciano area, Reda spoke of Bacchus and Ariadne praising the best wines of Tucany opining that “Montepulciano is the king of wines”.
The president of the United States of America, Thomas Jefferson, placed an order of 123 bottles of Sangiovese wine from Montepulciano. In 1806 the same president wrote to a certain Mr. Appleton, who was a resident of Italy, asking for a further 473 bottles of Montepulciano wine of the previous year’s vintage.
At the international wine exposition of Vienna enologist of the British monarchy complains that there is only one wine of Montepulciano in the tasting, instead counting it among his favourites.
When the first market exhibition of local wines is held in Siena a wine called Vino Nobile di Montepulciano is presented to the public for the first time. It is greatly appreciated.
The Consorzio del Vino Nobile di Montepulciano is established in order to give life to the first Denominazione di origine controllata (DOC) recognized that same year.
Vino Nobile di Montepulciano is the first Italian wine to be awarded the Denominazione di origine controllata e garantita (Docg) label.