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History and Activities

History and ActivitIES


The Consorzio del Vino Nobile di Montepulciano was founded in 1965 with the aim of protecting and promoting the image of Vino Nobile di Montepulciano (and later, Rosso di Montepulciano and Vin Santo) in Italy and the rest of the world. There are currently c.a. 270 members of the consortium (of which 78 bottlers) representing almost the totality of the vineyards. The Consorzio also carries out the role of managing the appellation, of monitoring the wines on the market, of legal guardianship of the brand in Italy and around the world, of promoting and improving the whole appellation.


To promote and protect the appellation in Italy and abroad
Protection, surveillance and promotion of the entire appellation. These are the functions carried out by the Consortium, in compliance with the directions of the Ministry of Agricultural, Food and Forestry policies, with regard to all producers of Vino Nobile DOCG. Protection and surveillance activities are extended to the trademark and are constantly pursued worldwide through market studies and product sales analyses. In this respect, down through the years, the Consortium has played a vital role in registering the trademark in over 50 nations worldwide to protect it from product counterfeiting and thereby safeguarding the interests of end-consumers and local producers. Brand promotion is another important task entrusted to the Consortium. Promotional activities take place both in Italy, in the form of many different events and participation at trade fairs, and in the rest of the world in the way of proper “missions” which, in recent years, have put the spotlight on the producers of Vino Nobile di Montepulciano with resonance in different continents from east to west of the planet.


Officially opened in 2016, to mark the celebrations of this DOC appellation’s 50th anniversary, the current headquarters of the Vino Nobile di Montepulciano Consortium are housed on the premises of the Ancient Fortress of Montepulciano. In the heart of the city, the Fortress stands at the highest point of the Renaissance village  which encapsulates a thousand-year old history. After some years of inactivity, together with its associated producers, the Vino Nobile di Montepulciano Consortium implemented one of the most ambitious projects evidencing the commitment of the wine business to support its terroir: the restoration of the Fortress. On the ground floor of the west wing of the Fortress, the Consortium offices are occupied by the general management, the marketing department and a reception at the service of producers, thanks to the presence of two multi-purpose halls, comprising the ancient room known as the “Fireplace Hall”, where the Consortium meetings are held periodically. 
The restoration project of the Montepulciano Fortress (which also includes the Consortium’s Enoliteca – link to Enoliteca page) first got off the ground in 2007 as a joint venture between the Consortium Vino Nobile and the Municipality. The work consisted in completing the ground floor and renovating the first floor, which now hosts an external branch of the University of Kennesaw (Atlanta, USA). The Fortress Restoration project entailed an overall investment of 3 million Euros, financed by Regional Funds, CIPE Resources and GAL LEADER contributions. 


Among the various initiatives carried out by the Consorzio del Vino Nobile di Montepulciano for the territory, the creation and management of the Enoliteca consortium located in the new headquarters of the Fortezza di Montepulciano (where the offices of the Consortium are also located) restored thanks to the intervention of the producers themselves .

organigramma e cda

Il Consiglio di Amministrazione del Consorzio del Vino Nobile di Montepulciano, eletto dall’Assemblea dei soci è così composto: